//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grewal, Dhruv"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
I Want to Buy the Advertised P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Low-cost strategy
4
Niedrigpreisstrategie
4
Consumer behaviour
3
Konsumentenverhalten
3
Einzelhandelspreis
2
Garantie
2
Preismanagement
2
Pricing strategy
2
Retail price
2
Warranty
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Delight
1
Designation of origin
1
Discounter
1
Discounters
1
Discounting
1
Diskontierung
1
Einzelhandel
1
Emerging economies
1
Empirical method
1
Empirische Methode
1
Herkunftsbezeichnung
1
Impact assessment
1
International marketing
1
Internationales Marketing
1
Low price guarantees
1
Low-price guarantees
1
Markenführung
1
Markenimage
1
Opportunistic signaling
1
Preis
1
Price
1
Price guarantees
1
Price match guarantees
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Undetermined
2
Author
All
Grewal, Dhruv
Biswas, Abhijit
56
Dutta, Sujay
14
Guha, Abhijit
12
Burman, Bidisha
6
Burton, Scot
6
Das, Neel
4
Licata, Jane W.
4
Pullig, Chris
4
Verma, Swati
4
Yagci, Mehmet I.
4
Abhijit Biswas
3
Banerjee, Somak
3
Jha, Subhash
3
Krishnan, Balaji C.
3
Song, Ji Hee
3
Thota, Sweta
3
Alford, Bruce L.
2
Bhowmick, Sandeep
2
Biswas, Dipayan
2
Krishnan, Ram
2
Netemeyer, Richard G.
2
Nordfält, Jens
2
Roy, Subhadip
2
Thota, Sweta Chaturvedi
2
Villarreal, Ricardo
2
William C. Black
2
Wilson, Elizabeth J.
2
Alvin C. Burns
1
Alvin Schupp
1
Arthur G. Bedeian
1
Barnard, Aletta Machell
1
Bhattacharyya, Ayan
1
Blozis, Shelley A.
1
Chatterjee, Subimal
1
Chaturvedi Thota, Sweta
1
Danny Weathers
1
Daughtridge, Christopher
1
Dean, Dwane Hal
1
Gary J. Greguras
1
more ...
less ...
Published in...
All
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
7
OLC EcoSci
2
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011850437
Saved in:
5
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
6
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
7
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
8
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10007735096
Saved in:
9
Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009796384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->