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~person:"Grewal, Dhruv"
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Heterogeneity in consumer sens...
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Consumer behaviour
69
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69
Einzelhandel
25
Retail trade
25
Beziehungsmarketing
15
Relationship marketing
15
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69
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Grewal, Dhruv
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
101
Mattila, Anna S.
97
Caliendo, Marco
95
Anderson, Kym
93
Huber, Frank
90
Lusk, Jayson L.
87
Wiedmann, Klaus-Peter
86
Bauer, Hans H.
85
Phau, Ian
83
Viscusi, W. Kip
82
Gierl, Heribert
81
Herrmann, Andreas
77
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Bagozzi, Richard P.
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Septianto, Felix
65
Stavins, Joanna
65
Wansink, Brian
65
Pelsmacker, Patrick de
61
Paul, Justin
60
Jang, Soocheong
58
Bruwer, Johan
57
Verhoef, Peter C.
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Laroche, Michel
55
Rajagopal
55
Ko, Eunju
54
Thøgersen, John
54
Walsh, Gianfranco
53
Warlop, Luk
53
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Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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1
Emerald insight
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Fundamentals of marketing research ; Vol. 3
1
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1
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ECONIS (ZBW)
69
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11
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
12
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
13
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
14
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
15
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Saved in:
16
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
17
Service robots rising : how humanoid robots influence service experiences and elicit compensatory consumer responses
Mende, Martin
;
Scott, Maura L.
;
Doorn, Jenny van
; …
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 535-556
Persistent link: https://www.econbiz.de/10012177580
Saved in:
18
The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv
;
Noble, Stephanie M.
;
Ahlbom, Carl-Philip
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
Saved in:
19
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
20
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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