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~person:"Grewal, Dhruv"
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Grewal, Dhruv
Esch, Franz-Rudolf
163
Börsch-Supan, Axel
159
Burmann, Christoph
153
Huber, Frank
145
Han, Heesup
123
Bauer, Hans H.
117
Belk, Russell W.
117
Phau, Ian
110
Mattila, Anna S.
108
Herrmann, Andreas
107
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Bloom, David E.
96
Gierl, Heribert
94
Ludwig, Alexander
92
Melewar, T. C.
87
Strulik, Holger
87
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Sheth, Jagdish N.
81
Khare, Arpita
80
Bruhn, Manfred
79
Usman, Osly
78
Loureiro, Sandra Maria Correia
76
Keller, Kevin Lane
74
Sutter, Matthias
73
Agarwal, Sumit
72
Bruwer, Johan
72
Meffert, Heribert
72
Bagozzi, Richard P.
71
Septianto, Felix
71
Laroche, Michel
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
69
Wise, David A.
69
Tomczak, Torsten
68
Wansink, Brian
68
Pestieau, Pierre
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Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
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4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Fundamentals of marketing research ; Vol. 3
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1
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ECONIS (ZBW)
70
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1
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1
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
2
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
3
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
5
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
6
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Saved in:
7
An experimental approach to making retail store environmental decisions
Baker, Julie
;
Levy, Michael
;
Grewal, Dhruv
-
2007
Persistent link: https://www.econbiz.de/10003540228
Saved in:
8
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
9
The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
Saved in:
10
How the order of sampled experiential products affects choice
Biswas, Dipayan
;
Grewal, Dhruv
;
Roggeveen, Anne
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 508-519
Persistent link: https://www.econbiz.de/10003983857
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