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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10002566800
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.; Blut, Markus; Xiao, Sarah Hong; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
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Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.; Goodstein, Ronald Charles; Grewal, Dhruv - In: Journal of retailing 90 (2014) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv (contributor) - 2009
Persistent link: https://www.econbiz.de/10003835788
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Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.; Motyka, Scott; Grewal, Dhruv - In: Psychology & marketing 27 (2010) 10, pp. 964-988
Persistent link: https://www.econbiz.de/10008903161