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Grohs, Reinhard
Wagner, Udo
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Marketing : ZFP ; journal of research and management
4
Psychology & marketing
3
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
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"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" : die Messung sozial erwünschten Antwortverhaltens
Grohs, Reinhard
;
Ebster, Claus
;
Kummer, Claudia
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10003857648
Saved in:
2
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
3
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
4
What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
5
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
6
Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, Udo
;
Grohs, Reinhard
;
Leisch, Michaela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 251-264)
.
2003
Persistent link: https://www.econbiz.de/10001793606
Saved in:
7
Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard
;
Wagner, Udo
;
Vsetecka, Sabine
- In:
Schmalenbach business review : sbr
56
(
2004
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
Saved in:
8
"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" — Die Messung sozial erwünschten Antwortverhaltens.
Grohs, Reinhard
;
Ebster, Claus
;
Kummer, Claudia
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 87-99
Persistent link: https://www.econbiz.de/10008269547
Saved in:
9
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-918
Persistent link: https://www.econbiz.de/10010031040
Saved in:
10
Abhandlungen - Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10008996693
Saved in:
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