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~person:"Grunert, Klaus G."
~person:"Han, Heesup"
~person:"Nayga, Rodolfo M."
~person:"Sheth, Jagdish N."
~person:"Warlop, Luk"
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Grunert, Klaus G.
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113
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ECONIS (ZBW)
411
USB Cologne (EcoSocSci)
5
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1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
Too much of a good thing? : consumer response to strategic changes in
brand
image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
4
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
5
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
6
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
7
Visual attention during
brand
choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
8
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk
;
Ratneshwar, S.
;
Van Osselaer, Stijn M. J.
-
2000
Persistent link: https://www.econbiz.de/10001578298
Saved in:
9
Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars
;
Grunert, Klaus G.
;
Bech-Larsen, Tino
; …
-
2004
Persistent link: https://www.econbiz.de/10002714836
Saved in:
10
Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk
;
Alba, Joseph W.
-
2002
Persistent link: https://www.econbiz.de/10001687710
Saved in:
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