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~person:"Grunert, Klaus G."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenführung
Consumer behaviour
216
Brand management
52
Brand image
38
Markenimage
38
Advertising effects
30
Werbewirkung
30
Beziehungsmarketing
27
Relationship marketing
27
Brand
24
Markenartikel
23
Advertising
20
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20
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20
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20
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19
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19
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17
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17
Customer satisfaction
16
Denmark
16
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16
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16
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16
Kundenzufriedenheit
16
Lebensmittel
16
Online-Marketing
16
Dänemark
14
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14
Frankreich
14
Einzelhandel
13
Großbritannien
13
Retail trade
13
Theorie
13
Theory
13
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13
Food consumption
12
Lebensmittelkonsum
12
Product quality
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Article
152
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61
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134
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20
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Graue Literatur
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Arbeitspapier
9
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Sammelwerk
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2
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1
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1
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English
207
German
6
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Grunert, Klaus G.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Phau, Ian
86
Bauer, Hans H.
84
Huber, Frank
83
Lusk, Jayson L.
83
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
66
Foxall, Gordon R.
64
Paul, Justin
60
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
Laroche, Michel
56
Verhoef, Peter C.
56
Warlop, Luk
54
Walsh, Gianfranco
52
Cherchye, Laurens
51
Hollebeek, Linda D.
51
Rajagopal
51
Thøgersen, John
51
Krishna, Aradhna
50
Rock, Bram de
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
10
Journal of business research : JBR
9
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
4
International journal of hospitality management
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Food policy : economics planning and politics of food and agriculture
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Agribusiness : an internat. journal
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Haushalts- und Konsumökonomik. Universität Hohenheim, Lehrstuhl für Konsumtheorie und Verbraucherpolitik
1
Baltic journal of management
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
213
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
10
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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