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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend (ed.); Tilburg, Aad van (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10013531689
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Consumer behaviour and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10004139505
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Market orientation in food and agriculture
Hartvig Larsen, Hanne; Koed Madsen, Tage; Baadsgaard, Allan - 1996
Persistent link: https://www.econbiz.de/10013531676
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Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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Means-end chains and laddering : an inventory of problems and agenda for research
Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995
Persistent link: https://www.econbiz.de/10000924686
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Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034