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~person:"Gupta, Suraksha"
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Gupta, Suraksha
Burmann, Christoph
133
Esch, Franz-Rudolf
132
Baumgarth, Carsten
91
Melewar, T. C.
73
Huber, Frank
65
Meffert, Heribert
64
Keller, Kevin Lane
61
Bruhn, Manfred
55
Kreutzer, Ralf T.
54
Bauer, Hans H.
49
Ahlert, Dieter
47
Balmer, John M. T.
46
Wiedmann, Klaus-Peter
46
De Chernatony, Leslie
44
Loureiro, Sandra Maria Correia
43
Tomczak, Torsten
43
Bang, Nguyen
42
Phau, Ian
38
Foroudi, Pantea
37
Pelsmacker, Patrick de
37
Merrilees, Bill
36
Schmidt, Holger J.
36
Fournier, Susan
35
Goldfarb, Avi
34
Dwivedi, Yogesh Kumar
33
Ind, Nicholas
33
Pitt, Leyland F.
33
Christodoulides, George
32
Ko, Eunju
32
Sattler, Henrik
32
Uggla, Henrik
32
Vrontis, Demetris
32
Tucker, Catherine
31
Hollebeek, Linda D.
30
Kernstock, Joachim
30
Skiera, Bernd
30
Dens, Nathalie
29
MacInnis, Deborah J.
28
Martínez-López, Francisco J.
28
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Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Qualitative market research : an international journal
3
Journal of world business : JWB
2
Thunderbird international business review
2
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1
EuroMed journal of business
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International studies of management and organization
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ECONIS (ZBW)
30
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1
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Saved in:
2
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
3
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
4
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
5
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
6
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
7
Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
Saved in:
8
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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