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Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Journal of fashion marketing and management 21 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
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S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Journal of consumer marketing 39 (2022) 1, pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Qualitative market research : an international journal 20 (2017) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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Development of a theoretical framework for brand devotion
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: The marketing review 15 (2015) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392