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The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran; Baker, Bradley J.; Doyle, Jason P.; Kunkel, Thilo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
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Customer experience and commitment in retailing : does customer age matter?
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
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Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.; Belk, Russell W. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.; Kunkel, Thilo; Doyle, Jason P.; Su, Yiran - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani; Guzman, Francisco; Paswan, Audhesh K. - In: The journal of product & brand management 31 (2022) 6, pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad; Hollebeek, Linda D.; Tan Vo Thanh; … - In: Journal of consumer behaviour 21 (2022) 5, pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224