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~person:"Guzman, Francisco"
~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"Kundenintegration"
~subject:"Markenartikel"
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Brand image
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Guzman, Francisco
Johnson, Lester W.
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11
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11
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10
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10
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10
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10
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2
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2
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2
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
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1
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
3
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
4
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
5
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
6
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
7
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
8
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
9
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
10
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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