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Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.; Dadzie, Charlene; Davari, Arezoo; … - In: The journal of product & brand management 24 (2015) 6, pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; El … - In: The journal of product & brand management 25 (2016) 7, pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Journal of international marketing 25 (2017) 3, pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas G.; Elliot, … - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...
Jaffe, Eugene D. - In: Africa journal of management 1 (2015) 1/4, pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822