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Brand management
27
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Guzman, Francisco
Burmann, Christoph
136
Esch, Franz-Rudolf
129
Baumgarth, Carsten
87
Olfert, Klaus
75
Bruhn, Manfred
74
Melewar, T. C.
73
Meffert, Heribert
72
Huber, Frank
65
Keller, Kevin Lane
61
Ahlert, Dieter
55
Tomczak, Torsten
49
Balmer, John M. T.
46
De Chernatony, Leslie
45
Bang, Nguyen
38
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Sattler, Henrik
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Backhaus, Klaus
31
Kernstock, Joachim
30
Pepels, Werner
30
Aaker, David A.
29
Herrmann, Andreas
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Ko, Eunju
27
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The journal of product & brand management
11
Journal of business research : JBR
4
The journal of brand management : an international journal
3
The journal of consumer marketing
2
European journal of marketing : EJM
1
Handbook of research on ethnic and intra-cultural marketing
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International marketing review
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Journal of Product and Brand Management Ser.
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ECONIS (ZBW)
27
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1
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
2
A political candidate's brand image scale : are political candidates brands?
Guzman, Francisco
;
Sierra, Vicenta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10003930111
Saved in:
3
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
4
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
5
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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