//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Han, Heesup"
~person:"Nayga, Rodolfo M."
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
305
Konsumentenverhalten
298
Customer satisfaction
64
Kundenzufriedenheit
62
Beziehungsmarketing
58
Relationship marketing
58
Brand management
47
Markenführung
47
Willingness to pay
45
Zahlungsbereitschaftsanalyse
45
Hotel industry
40
Hotellerie
40
Germany
38
Deutschland
37
Brand image
36
Markenimage
36
Dienstleistungsqualität
34
Service quality
34
Luxury goods
28
Luxusgüter
28
USA
28
Emotion
27
Brand
26
Markenartikel
26
United States
26
Food
25
Holiday behaviour
25
Lebensmittel
25
Urlaubsverhalten
25
Experiment
24
Gastronomie
19
Product labelling
19
Restaurant industry
19
Warenkennzeichnung
19
Perception
18
Wahrnehmung
18
Tourismus
17
Marketing
16
Tourism
16
Schweden
15
more ...
less ...
Online availability
All
Undetermined
162
Free
12
Type of publication
All
Article
279
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
262
Aufsatz in Zeitschrift
262
Graue Literatur
20
Non-commercial literature
20
Aufsatz im Buch
10
Book section
10
research-article
7
Aufsatzsammlung
5
Arbeitspapier
4
Working Paper
4
Collection of articles of several authors
3
Hochschulschrift
3
Sammelwerk
3
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Aufgabensammlung
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Sammlung
1
Thesis
1
case-report
1
more ...
less ...
Language
All
English
270
German
52
Undetermined
2
Author
All
Han, Heesup
Nayga, Rodolfo M.
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Foxall, Gordon R.
82
Khare, Arpita
80
Sheth, Jagdish N.
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Agarwal, Sumit
66
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Chaloupka, Frank J.
56
Thøgersen, John
56
Rajagopal
55
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Journal of travel and tourism marketing
38
International journal of hospitality management
35
Schriftenreihe Marketing, Management
19
International journal of contemporary hospitality management
12
Journal of business research : JBR
12
Food policy : economics planning and politics of food and agriculture
10
Marketing : ZFP ; journal of research and management
9
Journal of hospitality marketing & management
7
European review of agricultural economics : ERAE
6
Tourism management : research, policies, practice
6
Applied economic perspectives and policy
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Canadian journal of agricultural economics : CJAE
4
European management journal
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of brand management : an international journal
4
Agribusiness : an internat. journal
3
Journal of retailing and consumer services
3
Journal of vacation marketing
3
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Tourism and hospitality research : the surrey quarterly review
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
European review of agricultural economics
2
International Journal of Contemporary Hospitality Management
2
International journal of consumer studies
2
Journal of behavioral and experimental economics
2
Journal of economic behavior & organization : JEBO
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Luxury marketing : a challenge for theory and practice
2
more ...
less ...
Source
All
ECONIS (ZBW)
311
Other ZBW resources
8
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
324
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
4
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
6
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
7
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
8
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
9
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
10
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->