Similar Search Results

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331

Impact of functional/cognitive and emotional advertisements on image and repurchase intention

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471

Persistent link: https://www.econbiz.de/10012176671

The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior

Chua, Bee-Lia; Kim, Hyeon-Cheol; Lee, Sanghyeop; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10012179361

Shaping and enhancing airport lounge experiences : the application of brand personality and image congruity theories

Lee, Sanghyeop; Chua, Bee-Lia; Kim, Hyeon-Cheol; Han, Heesup - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2901-2920

Persistent link: https://www.econbiz.de/10011799935

Drivers of brand loyalty in the chain coffee shop industry

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97

Persistent link: https://www.econbiz.de/10011872763

A study of brand prestige in the casino industry : the moderating role of customer involvement

Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106

Persistent link: https://www.econbiz.de/10011846778

A strategy for the development of the private country club : focusing on brand prestige

Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948

Persistent link: https://www.econbiz.de/10011447609

Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry

Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259

Persistent link: https://www.econbiz.de/10010227012

Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more

Moon, Hyoungeun; Yu, Jongsik; Chua, Bee-Lia; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 4, pp. 326-344

Persistent link: https://www.econbiz.de/10014369795

Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy

Ahmad, Naveed; Samad, Sarminah; Han, Heesup - In: Journal of travel and tourism marketing 40 (2023) 7, pp. 551-567

Persistent link: https://www.econbiz.de/10014419174

1
2
3
4
5
6
7
8
9
10
Next
Last