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~person:"Hanssens, Dominique M."
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Rising from the ashes : how br...
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Hanssens, Dominique M.
Dekimpe, Marnik G.
171
Heerde, Harald J. van
68
Dekimpe, M. G.
30
Gielens, Katrijn
30
van Heerde, Harald J.
29
Deleersnyder, Barbara
28
Cleeren, Kathleen
26
Steenkamp, Jan-Benedict E. M.
23
Croux, Christophe
18
Parker, Philip M.
16
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Wittink, Dick R.
14
Leeflang, Peter S.H.
12
Lemmens, Aurélie
12
Nijs, Vincent R.
12
Pauwels, Koen
11
Sárváry, Miklós
11
Franses, Philip Hans
9
Gijsenberg, Maarten J.
9
Helsen, Kristiaan
9
Steenkamp, Jan‐Benedict EM
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Verboven, Frank
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Leeflang, Peter
8
Srinivasan, Shuba
8
Gijsbrechts, Els
7
Lamey, Lien
7
Mela, Carl F.
7
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7
Rooderkerk, Robert P.
7
Steenkamp, Jan-Benedict E.M.
7
Koll, Oliver
6
Sarvary, Miklos
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5
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5
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5
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5
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4
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2
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Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
2
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
3
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
4
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
5
Advertising response models
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
The Sage handbook of advertising
,
(pp. 247-263)
.
2007
Persistent link: https://www.econbiz.de/10003570486
Saved in:
6
Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
Saved in:
7
Sustained spending and persistent response : a new look at long-term marketing profitability
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
-
1997
Persistent link: https://www.econbiz.de/10010366608
Saved in:
8
Persistence models and marketing strategy
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Tijdschrift voor economie en management
50
(
2005
)
5
,
pp. 855-883
Persistent link: https://www.econbiz.de/10003211166
Saved in:
9
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
10
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
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