Similar Search Results

Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information

Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66

Persistent link: https://www.econbiz.de/10003812196

Consumers' discrete emotional responses to price discrimination in the service context : antecedent conditions and consequences on post-purchase behavior

Engeler, Isabelle - 2012

Persistent link: https://www.econbiz.de/10009661539

It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales

Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146

Persistent link: https://www.econbiz.de/10009161331

Understanding managers' predictions of consumer preferences : a self-referential bias of cognitive empathy

Hattula, Johannes David - 2012

Die vorliegende Dissertation untersucht, wie Manager die Präferenzen ihrer Konsumenten vorhersagen und insbesondere, welche Rolle ein kognitiv-empathisches Verhalten von Managern innerhalb des Vorhersageprozesses spielt. Ein solches Verhalten wird als mentales "Hineinversetzen" in die...

Persistent link: https://www.econbiz.de/10009715327

Wechselspiel zwischen emotionalem und kognitivem Markenerlebnis : Ergebnisse und Implikationen einer neurowissenschaftlichen Studie

Herrmann, Andreas; Stefanides, Julia - In: Wie Marken wirken : Impulse aus der Neuroökonomie für …, (pp. 131-143). 2010

Persistent link: https://www.econbiz.de/10003992361

What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging

Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281

Persistent link: https://www.econbiz.de/10011723589

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...