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Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten

Polak, Ben; Herrmann, Andreas; Heitmann, Mark; Einhorn, … - In: Journal of business economics : JBE 78 (2008) 10, pp. 1033-1060

Persistent link: https://www.econbiz.de/10003764809

Asymmetrische Urteile über die Produktähnlichkeit

Befurt, René; Herrmann, Andreas; Heitmann, Mark - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 4, pp. 223-226

Persistent link: https://www.econbiz.de/10003693419

Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses

Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441

Persistent link: https://www.econbiz.de/10010196976

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065

Persistent link: https://www.econbiz.de/10012177831

The effect of default options on choice : evidence from online product configurators

Herrmann, Andreas; Goldstein, Daniel G.; Stadler, Rupert; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 483-491

Persistent link: https://www.econbiz.de/10009375667

Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products

Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349

Persistent link: https://www.econbiz.de/10011885338

Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging

Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281

Persistent link: https://www.econbiz.de/10011723589

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells

Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008

Persistent link: https://www.econbiz.de/10003719408

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