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~person:"Huang, Ming-Hui"
~subject:"Relationship marketing"
~subject:"Service industry"
~subject:"USA"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
~type_genre:"Textbook"
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Huang, Ming-Hui
Han, Heesup
39
Mattila, Anna S.
25
Prentice, Catherine
25
Svensson, Göran
23
Gustafsson, Anders
22
Rahman, Zillur
21
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20
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19
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17
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15
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15
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14
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14
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14
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13
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13
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13
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13
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13
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13
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12
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12
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Journal of service research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina
;
Ruyter, Ko de
;
Huang, Ming-Hui
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
Saved in:
5
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
6
Engaged to a robot? : the role of AI in service
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10012426758
Saved in:
7
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
Saved in:
8
Service research priorities : designing sustainable service ecosystems
Field, Joy M.
;
Fotheringham, Darima
;
Subramony, Mahesh
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 462-479
Persistent link: https://www.econbiz.de/10012662579
Saved in:
9
Customer satisfaction underappreciation : the relation of customer satisfaction to CEO compensation
Huang, Ming-Hui
;
Trusov, Michael
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012288655
Saved in:
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