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~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Weinberg, Peter"
~source:"econis"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Weinberg, Peter
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Bauer, Hans H.
12
Diehl, Sandra
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Spiller, Achim
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Ozanne, Julie L.
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Rudolph, Thomas
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Silberer, Günter
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Alvensleben, Reimar von
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Böcker, Andreas
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internationalisierung von Vertrieb und Handel
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markendialog : Februar 1997
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
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1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
6
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
7
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
8
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
9
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
Saved in:
10
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
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