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~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
382
Beziehungsmarketing
89
Brand management
89
Markenführung
89
Relationship marketing
87
Deutschland
79
Germany
78
Markenimage
74
Brand image
69
Markenartikel
62
Brand
59
Advertising effects
42
Werbewirkung
42
Customer satisfaction
35
Kundenzufriedenheit
35
Theorie
35
Theory
35
Online retailing
34
Online-Handel
34
Verbraucherverhalten
32
Internet marketing
31
Online-Marketing
31
Social Web
29
Social web
29
Emotion
28
Luxury goods
28
Luxusgüter
28
Marketing management
28
Marketingmanagement
28
Advertising
25
Werbung
25
Estimation
24
Schätzung
24
Virales Marketing
22
Marketing
21
Cultural identity
19
Einzelhandel
19
Kulturelle Identität
19
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Undetermined
135
Free
30
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Article
275
Book / Working Paper
110
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Article in journal
250
Aufsatz in Zeitschrift
250
Graue Literatur
51
Non-commercial literature
51
Aufsatz im Buch
29
Book section
29
Arbeitspapier
23
Working Paper
23
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
5
Case study
4
Fallstudie
4
Hochschulschrift
4
Conference paper
2
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2
Handbuch
2
Konferenzbeitrag
2
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2
Collection of articles written by one author
1
Company information
1
Firmeninformation
1
Reprint
1
Sammlung
1
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Language
All
English
281
German
104
Author
All
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
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Institution
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Center of Market Oriented Product and Production Management
6
Erasmus Research Institute of Management
3
Josef Eul Verlag GmbH
3
Gottfried Wilhelm Leibniz Universität Hannover
2
Center of Market Oriented Product and Production Management <Mainz>
1
Econometrisch Instituut <Rotterdam>
1
Johannes Gutenberg-Universität Mainz
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Universität Hannover / Institut für Marketing & Management
1
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Journal of business research : JBR
42
Schriftenreihe Marketing, Management
18
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Journal of retailing and consumer services
13
Reihe: Marketing : MAR
11
The journal of brand management : an international journal
9
Psychology & marketing
8
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Marketing : ZFP ; journal of research and management
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
SpringerLink / Bücher
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Source
All
ECONIS (ZBW)
384
USB Cologne (EcoSocSci)
1
Showing
1
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10
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385
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Neue Dimensionen für die Markenführung : Management von Modemarken in virtuellen Welten
Huber, Frank
;
Regier, Stefanie
;
Schikofsky, Jan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816977
Saved in:
8
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
"Mit (Produkt-)piraten auf Kaperfahrt?" : konsumentenspezifische Einflussfaktoren auf die Kaufabsicht von gefälschter Markenkleidung
Huber, Frank
;
Meyer, Frederik
;
Zimmermann, Julia
; …
-
2010
Persistent link: https://www.econbiz.de/10003952749
Saved in:
10
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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