Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Weinberg, Peter"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
33
Deutschland
14
Germany
14
Advertising effects
9
Theorie
9
Theory
9
Werbewirkung
9
Beziehungsmarketing
7
Relationship marketing
7
Brand
5
Estimation
5
Markenartikel
5
Schätzung
5
Automotive market
4
France
4
Frankreich
4
Kfz-Markt
4
Online-Handel
4
Brand image
3
Brand management
3
Comparison
3
Einzelhandel
3
Handelsmarketing
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenführung
3
Markenimage
3
Psychology of advertising
3
Retail marketing
3
Retail trade
3
Vergleich
3
Werbepsychologie
3
Belgien
2
Belgium
2
Distribution channel
2
Electric vehicle
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Book section
Article in journal
179
Aufsatz in Zeitschrift
179
Aufsatz im Buch
33
Graue Literatur
30
Non-commercial literature
30
Arbeitspapier
13
Working Paper
13
Collection of articles of several authors
7
Sammelwerk
7
Lehrbuch
5
Textbook
5
Bibliografie enthalten
4
Bibliography included
4
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Company information
1
Festschrift
1
Firmeninformation
1
Hochschulschrift
1
Reprint
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
21
German
12
Author
All
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Weinberg, Peter
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Choi, Tsan-Ming
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Easey, Mike
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internationalisierung von Vertrieb und Handel
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markendialog : Februar 1997
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktpsychologie
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
Saved in:
3
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
6
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
7
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
8
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
9
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
Saved in:
10
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
