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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008
Persistent link: https://www.econbiz.de/10003666452
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Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
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When brands get branded
Huber, Frank; Vogel, Johannes; Meyer, Frederik - In: Marketing theory 9 (2009) 1, pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
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Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter - 2008
Persistent link: https://www.econbiz.de/10014006919