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~person:"Hudders, Liselot"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Semiparametric multinomial log...
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Markenführung
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Consumer behaviour
23
Konsumentenverhalten
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Advertising effects
10
Advertising
8
Children
8
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8
Werbung
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children
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Hudders, Liselot
Phau, Ian
42
Esch, Franz-Rudolf
35
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
34
Septianto, Felix
29
Gierl, Heribert
28
Pelsmacker, Patrick de
27
Baumgarth, Carsten
26
Burmann, Christoph
26
Ko, Eunju
25
De Chernatony, Leslie
24
Huber, Frank
24
Bauer, Hans H.
23
Dens, Nathalie
23
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Diamantopoulos, Adamantios
22
Fournier, Susan
21
Hollebeek, Linda D.
21
Guzman, Francisco
20
Japutra, Arnold
20
Khan, Imran
20
Pauwels, Koen
19
Veloutsou, Cleopatra
19
Dawes, John
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Eisend, Martin
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Torres, Ivonne M.
17
Diehl, Sandra
16
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Ilicic, Jasmina
16
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
10
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1
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
10
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
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