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Huh, Jisu
Kaiser, Harry M.
67
Dorn, James A.
55
Andersson, Gunnar
54
Eisend, Martin
49
Kreyenfeld, Michaela
43
Anderson, Simon P.
38
Hoem, Jan M.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Vaupel, James W.
36
Kind, Hans Jarle
35
Niskanen, William A.
35
Kohler, Hans-Peter
34
Gierl, Heribert
30
Rosengren, Sara
29
Septianto, Felix
29
Mihai, Florin-Constantin
28
Mueller, Barbara
28
Wilbur, Kenneth C.
28
Faff, Robert W.
27
Nilssen, Tore
27
Okazaki, Shintaro
27
Saffer, Henry
27
Dahlén, Micael
26
Pflaum, Dieter
26
Nickel, Volker
25
Zaccour, Georges
25
Chan, Kara
24
Diehl, Sandra
24
Sethi, Suresh
24
Sørgard, Lars
24
Bruhn, Manfred
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Billari, Francesco C.
21
Kinnucan, Henry W.
21
Shkolnikov, Vladimir M.
21
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Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
3
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Advertising theory
1
Designing and communicating experience
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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ECONIS (ZBW)
20
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2
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1
The state of public research on over-the-counter drug
advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
2
Scepticism towards DTC
advertising
: a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
3
Theory building for online health product
advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
4
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
5
Dietary supplement
advertising
in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
6
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
7
The influence of sender trust and advertiser trust on multistage effects of viral
advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
8
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
9
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
10
You reap where you sow : a trust-based approach to initial seeding for viral
advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
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