//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Human, Gert"
~person:"Katrichis, Jerome M."
~person:"Lapuka, Ivan I."
~person:"Monroe, Kent B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Letter from the Editor
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
5
Bibliometrics
5
Bibliometrie
5
Business-to-business marketing
5
Marketing theory
3
Marketingtheorie
3
Lieferantenmanagement
2
Supplier relationship management
2
USA
2
United States
2
1936-2006
1
Einzelhandel
1
Market research
1
Marktforschung
1
Preispolitik
1
Retail trade
1
Vereinigte Staaten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Festschrift
1
Language
All
English
7
Undetermined
1
Author
All
Human, Gert
Katrichis, Jerome M.
Lapuka, Ivan I.
Monroe, Kent B.
LaPlaca, Peter J.
73
Laplaca, Peter J.
51
Lindgreen, Adam
5
Lichtenthal, J. David
4
Mummalaneni, Venkatapparao
4
Di Benedetto, C. Anthony
3
Malhotra, Naresh K.
3
Uslay, Can
3
Dant, Rajiv P.
2
Guo, Chiquan
2
Johnston, Wesley J.
2
LAPLACA, PETER J.
2
Silva, Rui Vinhas da
2
Vanhamme, Joëlle
2
Wang, Yong Jian
2
Wilson, David T.
2
Al-Abdin, Ahmed
1
Bao, Yongchuan
1
Beverland, Michael B.
1
Breese, Richard
1
Brochado, Ana
1
Brown, James R.
1
Geersbro, Jens
1
Hadjikhani, Amjad
1
Hajikhani, Amjad
1
Hao, Andy W.
1
Hao, Andy Wei
1
Honeycutt, Earl D.
1
Iyer, Gopalkrishnan R.
1
Keränen, Joona
1
Khan, Zaheer
1
Kleinaltenkamp, Michael
1
Ndubisi, Nelson Oly
1
Nicholson, John D.
1
Pagani, Margherita
1
Ritter, Thomas
1
more ...
less ...
Published in...
All
Journal of business-to-business marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
2
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
3
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
4
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
5
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
7
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
Saved in:
8
Tribute to a "good fella"
Human, Gert
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 129-130
Persistent link: https://www.econbiz.de/10011822586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->