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~person:"Iglesias, Oriol"
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Brand management
29
Markenführung
24
Brand image
10
Consumer behaviour
9
Markenimage
9
Beziehungsmarketing
8
Relationship marketing
8
Brand
7
Brand equity
7
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7
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7
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6
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4
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English
33
Author
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Iglesias, Oriol
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Bruhn, Manfred
89
Meffert, Heribert
80
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Ahlert, Dieter
63
De Chernatony, Leslie
55
Sattler, Henrik
55
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Rahman, Zillur
45
Loureiro, Sandra Maria Correia
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Merrilees, Bill
40
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Corsten, Hans
35
Kaiser, Ulrich
35
Romaniuk, Jenni
35
Foroudi, Pantea
34
Uggla, Henrik
34
Herrmann, Andreas
33
Ko, Eunju
33
Strebinger, Andreas
33
Rubalcaba-Bermejo, Luis
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Völckner, Franziska
31
Cuadrado Roura, Juan R.
30
Daniels, Peter W.
30
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
6
European Journal of Marketing
4
Journal of business ethics : JOBE
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of organizational change management
2
Marketing Intelligence & Planning
2
The journal of product & brand management
2
Advances in corporate branding
1
Brands with a conscience : how to build a successful and responsible brand
1
Business horizons
1
California management review
1
Journal of Organizational Change Management
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Routledge companions in business, management and marketing
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ECONIS (ZBW)
25
Other ZBW resources
8
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1
Towards a theory of conscientious corporate
brand
co-creation : the next key challenge in
brand
management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
"Brands that do Good" : (11th global
brand
conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
3
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
4
History matters : the role of history in corporate
brand
strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
5
The organic view of the
brand
: a
brand
value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
6
The role of
brand
experience and affective commitment in determining
brand
loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
7
Persuasive
brand
management : how managers can influence
brand
meaning when they are losing control over it
Iglesias, Oriol
;
Bonet, Eduard
- In:
Journal of organizational change management
25
(
2012
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
Saved in:
8
How to support consumer-
brand
relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol
;
Saleem, Fathima Zahara
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Saved in:
9
Building brands together : emergence and outcomes of co-creation
Ind, Nicholas
;
Iglesias, Oriol
;
Schultz, Majken
- In:
California management review
55
(
2012/13
)
3
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
Saved in:
10
Brand
desire : how to create consumer involvement and inspiration
Ind, Nicholas
;
Iglesias, Oriol
-
2016
Persistent link: https://www.econbiz.de/10011536767
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