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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

Persistent link: https://www.econbiz.de/10012304078

"Brands that do Good" : (11th global brand conference), University of Bradford School of Management

Roper, Stuart; Lim, Ming; Iglesias, Oriol - In: The journal of brand management : an international journal 25 (2018) 1, pp. 1-2

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Special issue: "Brands that do Good"

Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018

Persistent link: https://www.econbiz.de/10011874896

History matters : the role of history in corporate brand strategy

Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60

Persistent link: https://www.econbiz.de/10012162016

The organic view of the brand : a brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010197488

The role of brand experience and affective commitment in determining brand loyalty

Iglesias, Oriol; Singh, Jatinder J.; Batista-Foguet, Joan M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 570-582

Persistent link: https://www.econbiz.de/10009233003

Persuasive brand management : how managers can influence brand meaning when they are losing control over it

Iglesias, Oriol; Bonet, Eduard - In: Journal of organizational change management 25 (2012) 2, pp. 251-264

Persistent link: https://www.econbiz.de/10009547165

How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices

Iglesias, Oriol; Saleem, Fathima Zahara - In: Marketing intelligence & planning 33 (2015) 2, pp. 216-234

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Building brands together : emergence and outcomes of co-creation

Ind, Nicholas; Iglesias, Oriol; Schultz, Majken - In: California management review 55 (2012/13) 3, pp. 5-26

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Brand desire : how to create consumer involvement and inspiration

Ind, Nicholas; Iglesias, Oriol - 2016

Persistent link: https://www.econbiz.de/10011536767