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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
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Israel Cancer Association : promoting the fight against breast cancer with IMC strategy
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003929428
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The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Herstein, Ram; Efrat, Kalanit; Jaffe, Eugene D. - In: EuroMed journal of business 5 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10003984600
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Opportunities and pitfalls of Chinese agricultural businesses to become international brands
Herstein, Ram; Zwilling, Moti; Jaffe, Eugene D. - In: International journal of Chinese culture and management … 3 (2010) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10008653794
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Corporate image reinforcement in an era of terrorism through integrated marketing communication
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: Corporate reputation review : an international journal 11 (2008) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10003945869
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Leisure brand extension : from zoo to safari
Herstein, Ram; Jaffe, Eugene D. - In: International journal of leisure and tourism marketing … 1 (2009/10) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003924291
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The challenges of Nigerian agricultural firms in implementing the marketing concept
Herstein, Ram; Jaffe, Eugene D. - In: Competitiveness review : an international business … 23 (2013) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010127445
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Sport hospitality as a business strategy
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 29 (2008) 6, pp. 36-43
Persistent link: https://www.econbiz.de/10003799132
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Opportunities and pitfalls of Chinese agricultural businesses to become international brands
Herstein, Ram; Zwilling, Moti; Jaffe, Eugene D. - In: International journal of Chinese culture and management … 3 (2010) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10009888700