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Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian; Tadajewski, Mark - In: Marketing theory 11 (2011) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian - In: Journal of historical research in marketing 5 (2013) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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Stanley C. Hollander and the Conferences on Historical Analysis & Research Marketing
Jones, D. G. Brian; Shaw, Eric H.; Goldring, Deborah - In: Journal of historical research in marketing 1 (2009) 1, pp. 55-73
Persistent link: https://www.econbiz.de/10003915727
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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Early development of the philosophy of marketing thought
Jones, D. G. Brian - In: Journal of marketing 54 (1990) 1, pp. 102-113
Persistent link: https://www.econbiz.de/10001082057
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Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of historical research in marketing 9 (2017) 2, pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
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Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian; Richardson, Alan J. - In: Journal of historical research in marketing 9 (2017) 4, pp. 329-358
Persistent link: https://www.econbiz.de/10011804987