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A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music

Lee, Jonathon - 2014

In a situation where several hundred new music albums are released each month, producing sales forecasts in a reliable and consistent manner is a rather difficult and cumbersome task. The purpose of this study is to obtain sales forecasts for a new album before it is introduced. We develop a...

Persistent link: https://www.econbiz.de/10013058907

Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note

Wedel, Michel; Kamakura, Wagner A. - 1993

Persistent link: https://www.econbiz.de/10000870840

Concomitant variable latent class models for conjoint analysis

Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464

Persistent link: https://www.econbiz.de/10001175290

A least squares procedure for benefit segmentation with conjoint experiments

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models

Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10001058120

A simulated likelihood latent variable approach for incomplete mixed outcome data

Kamakura, Wagner A.; Wedel, Michel - 1998

Persistent link: https://www.econbiz.de/10000991881

Sequential market basket analysis

Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 505-516

Persistent link: https://www.econbiz.de/10009579996

Quantitative trendspotting

Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 49 (2012) 4, pp. 514-536

Persistent link: https://www.econbiz.de/10009580836

Measuring contagion in the diffusion of consumer packaged goods

Du, Rex Yuxing; Kamakura, Wagner A. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 28-47

Persistent link: https://www.econbiz.de/10008858649

Size and share of customer wallet

Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113

Persistent link: https://www.econbiz.de/10003557064