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An empirical investigation of US credit card users: Card choice and usage behavior

Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International Business Review 5 (1996) 2, pp. 209-230

The purpose of this research is to analyze household credit card choice and usage behavior. The theoretical model used to analyze the credit card choice behavior is a conjoint model which assumes the utility maximization and rational evaluation of the available credit card alternatives. The...

Persistent link: https://www.econbiz.de/10009213052

Consumer ethnocentrism and lifestyle orientations in an emerging market economy

Kaynak, Erdener - In: Challenges and solutions for international marketing …, (pp. 53-72). 1998

Persistent link: https://www.econbiz.de/10001324021

Consumers' perceptions of airlines : a correspondence analysis approach in a global airline industry

Kaynak, Erdener - In: Management international review : mir ; journal of … 34 (1994) 3, pp. 235-254

Persistent link: https://www.econbiz.de/10001169555

Role of adaptive selling and customer orientation on salesperson performance : evidence from two distinct markets of Europe and Asia

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 62-83

Persistent link: https://www.econbiz.de/10011527142

Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness

Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127

Persistent link: https://www.econbiz.de/10011878194

Assessing tourism market potential in a dynamic emerging economy : theoretical and empirical insights from Cambodia

Kaynak, Erdener; Kara, Ali - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 199-221

Persistent link: https://www.econbiz.de/10009548791

Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106

Persistent link: https://www.econbiz.de/10009754677

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654

Persistent link: https://www.econbiz.de/10010127933

Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures

Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113

Persistent link: https://www.econbiz.de/10009738239

Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures

Kaynak, Erdener; Kara, Ali - In: Journal of promotion management : JPM 19 (2013) 1, pp. 86-113

Persistent link: https://www.econbiz.de/10010072623