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What drives travelers' adoption of user-generated content? : a literature review

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Unlocking behaviors of long-term service consumers : the role of action inertia

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Brand love and positive word of mouth : the moderating effects of experience and price

Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537

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Understanding moderating effects in increasing share-of-wallet and word-of-mouth : a case study of Lidl grocery retailer

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Negative eWOM and perceived credibility : a potent mix in consumer relationships

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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

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The influence of Facebook discussions on purchase intention and word of mouth

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Consumers' perceptions of mobile banking continuous usage in Finland and South Africa

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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

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