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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679802
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924344
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009406955
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609