//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keller, Kevin Lane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marke : multisensuelle Markenf...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Marketingmanagement
45
Marketing management
38
Brand image
25
Markenimage
25
Markenartikel
24
Marketing
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand
19
Marketing theory
15
Marketingtheorie
15
Markenpolitik
10
Theorie
10
Theory
10
Strategisches Management
8
Brand extension
7
Markentransfer
7
USA
7
United States
7
Produktmanagement
6
Competitive strategy
5
Management
5
Product management
5
Wettbewerbsstrategie
5
Advertising
4
B-to-B-Marketing
4
Brand architecture
4
Business-to-business marketing
4
China
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Strategic management
4
Werbung
4
Beziehungsmarketing
3
Brand equity
3
Branding
3
more ...
less ...
Online availability
All
Undetermined
12
Free
3
Type of publication
All
Book / Working Paper
45
Article
42
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Lehrbuch
21
Textbook
17
Aufsatz im Buch
14
Book section
14
Reprint
8
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Einführung
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
80
German
6
Undetermined
1
Author
All
Keller, Kevin Lane
Esch, Franz-Rudolf
162
Bruhn, Manfred
157
Burmann, Christoph
145
Kotler, Philip
132
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
94
Melewar, T. C.
83
Tomczak, Torsten
82
Huber, Frank
79
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
50
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Herrmann, Andreas
43
Phau, Ian
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
42
Kitchen, Philip J.
41
Rajagopal
40
Langner, Tobias
39
Aaker, David A.
38
Schmidt, Holger J.
38
Albers, Sönke
37
Pitt, Leyland F.
37
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Romaniuk, Jenni
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
35
more ...
less ...
Institution
All
Pearson Deutschland GmbH
1
Pearson Studium
1
Published in...
All
The journal of brand management : an international journal
5
Report / Marketing Science Institute
4
Always learning
3
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Pearson one series
2
Report / Marketing Science Institute / Marketing Science Institute
2
wi - Wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business-to-business brand management : theory, research and executive case study exercises
1
Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international marketing
1
Journal of marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Pearson one
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
9
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
5
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
6
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
Saved in:
7
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
9
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->