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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Branding and brand equity
Keller, Kevin Lane - In: Handbook of marketing, (pp. 151-178). 2006
Persistent link: https://www.econbiz.de/10003335062
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10004056904
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004778340
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004954631