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Essentials of marketing : a ma...
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Marketing management
27
Marketingmanagement
27
Marketing
23
Strategisches Management
4
Absatzplanung
2
Absatzpolitik
2
Fallstudiensammlung
2
Distribution costs
1
Marketing theory
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1
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Kerin, Roger A.
Kotler, Philip
138
Bruhn, Manfred
118
Tadajewski, Mark
93
Homburg, Christian
85
Meffert, Heribert
85
Sheth, Jagdish N.
81
Pepels, Werner
67
Hunt, Shelby D.
65
Keller, Kevin Lane
46
Kumar, V.
46
Tomczak, Torsten
46
Backhaus, Klaus
43
Vargo, Stephen L.
42
Brown, Stephen
41
Grönroos, Christian
41
Kirchgeorg, Manfred
41
Kleinaltenkamp, Michael
40
Malhotra, Naresh K.
40
Albers, Sönke
39
Bauer, Hans H.
37
Kuß, Alfred
36
Wiedmann, Klaus-Peter
36
Esch, Franz-Rudolf
35
Kitchen, Philip J.
35
Lusch, Robert F.
35
Burmann, Christoph
32
Jones, D. G. Brian
32
Maclaran, Pauline
31
Vrontis, Demetris
31
Armstrong, Gary
30
Berndt, Ralph
30
Piercy, Nigel
29
Belz, Christian
28
Shaw, Eric H.
28
Huber, Frank
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Diller, Hermann
26
Fritz, Wolfgang
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McGraw-Hill/Irwin series in marketing
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The Irwin/McGraw-Hill series in marketing
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ECONIS (ZBW)
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
2
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000083235
Saved in:
4
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
5
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
7
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
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