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~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Altersgruppe"
~subject:"Markenführung"
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Subject
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Altersgruppe
Markenführung
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
34
Brand
26
Markenartikel
25
Brand image
24
Markenimage
24
Beziehungsmarketing
22
Relationship marketing
22
Brand experience
10
Customer satisfaction
9
Kundenzufriedenheit
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Brand loyalty
6
CSR
6
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Brand extension
4
Customer integration
4
Dienstleistungsqualität
4
Hotel industry
4
Hotellerie
4
Kundenintegration
4
Markentransfer
4
Markentreue
4
Service quality
4
Social Web
4
Social web
4
Age group
3
Confidence
3
Customer engagement
3
Customer experience
3
Einzelhandel
3
Gender
3
Geschlecht
3
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Online availability
All
Undetermined
23
Type of publication
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Article
32
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
5
Book section
5
Reprint
3
Collection of articles of several authors
1
Sammelwerk
1
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Language
All
English
34
Author
All
Khan, Imran
Park, C. Whan
Phau, Ian
36
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
21
Guzman, Francisco
20
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Dawes, John
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Kapferer, Jean-Noël
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Septianto, Felix
16
Valette-Florence, Pierre
16
Huber, Frank
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Pelsmacker, Patrick de
14
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Institution
All
Society for Consumer Psychology.
1
Published in...
All
Journal of retailing and consumer services
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 3
2
International journal of hospitality management
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Cornell hospitality quarterly : CQ
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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Source
All
ECONIS (ZBW)
34
Showing
1
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10
of
34
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articles prioritized
date (newest first)
date (oldest first)
1
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
3
From
brand
aversion or indifference to
brand
attachment : authors' response to commentaries to Park, Eisingerich, and Park's
brand
attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
4
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
5
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
6
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
7
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
8
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
10
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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