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~person:"Kitchen, Philip J."
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Marketing management
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Kitchen, Philip J.
Kotler, Philip
90
Bruhn, Manfred
83
Clark, Andrew E.
67
Homburg, Christian
65
Meffert, Heribert
62
Picot, Garnett
51
Pepels, Werner
46
Leistritz, F. Larry
43
Sheth, Jagdish N.
43
Kumar, V.
39
Keller, Kevin Lane
38
Saez, Emmanuel
38
Burkhauser, Richard V.
37
Oswald, Andrew J.
37
Chiswick, Barry R.
36
Krishna, Pravin
36
Pistaferri, Luigi
35
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Vrontis, Demetris
34
Bauer, Hans H.
33
Frijters, Paul
33
Guvenen, Fatih
33
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32
Song, Jae
32
Wiedmann, Klaus-Peter
32
Merz, Joachim
31
Ravallion, Martin
31
Albers, Sönke
30
Ostrovsky, Yuri
30
Propper, Carol
30
Backhaus, Klaus
29
Glaeser, Edward L.
29
Hou, Feng
29
Meghir, Costas
29
Morissette, Rene
29
Piketty, Thomas
29
Tomczak, Torsten
29
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28
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European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of business strategy
2
Marketing Intelligence & Planning
2
A reader in marketing communications
1
EuroMed journal of business
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
International Journal of Bank Marketing
1
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1
Journal of Product & Brand Management
1
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1
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1
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1
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1
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1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
28
Other ZBW resources
5
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
3
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
4
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
5
Integrated brand marketing and measuring returns
Kitchen, Philip J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003973261
Saved in:
6
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
7
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
8
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
9
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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