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Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.
Bistritz, Stephen J.; Gardner, Alston; Klompmaker, Jay E. - In: Marketing management : a quarterly business management … 7 (1998) 3, pp. 19-28
Persistent link: https://www.econbiz.de/10007247311
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Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.; Klompmaker, Jay E.; Teel jr., Jesse E. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
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Test marketing in new product development
Klompmaker, Jay E.; Hughes, G. David; Haley, Russell I. - In: Harvard business review : HBR 54 (1976) 3, pp. 128-138
Persistent link: https://www.econbiz.de/10002233912
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Aligning marketing and manufacturing strategies with the market
Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - 2006
Persistent link: https://www.econbiz.de/10003349193
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Was bringen Markttests?
Klompmaker, Jay E.; Hughes, G. David; Haley, Russel I. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 2, pp. 77-85
Persistent link: https://www.econbiz.de/10003568782
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Customer-driven manufacturing
Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - In: International journal of operations & production … 15 (1995) 3, pp. 4-15
Persistent link: https://www.econbiz.de/10006862968
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Value, not Volume - Aligning prices with value boosts the bottom line.
Klompmaker, Jay E.; Rodgers, William H.; Nygren, Anthony E. - In: Marketing management : a quarterly business management … 12 (2003) 3, pp. 45-48
Persistent link: https://www.econbiz.de/10007232767