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~person:"Ko, Eunju"
~person:"Rajagopal"
~subject:"Customer value"
~subject:"Retail trade"
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Customer value
Retail trade
Consumer behaviour
105
Konsumentenverhalten
104
Brand management
47
Markenführung
46
Fashion
32
Mode
31
Luxury goods
27
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27
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consumer behaviour
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Ko, Eunju
Rajagopal
Kumar, V.
35
Grewal, Dhruv
29
Pantano, Eleonora
26
Gil Saura, Irene
24
Gázquez-Abad, Juan Carlos
23
Schramm-Klein, Hanna
23
Swoboda, Bernhard
23
Martínez-López, Francisco J.
20
Verhoef, Peter C.
19
Das, Gopal
18
Gijsbrechts, Els
15
Zielke, Stephan
15
Madhani, Pankaj M.
14
Neslin, Scott A.
14
Roggeveen, Anne L.
14
Khare, Arpita
13
Sands, Sean
13
Steinmann, Sascha
13
Teller, Christoph
13
Ailawadi, Kusum L.
12
Bauer, Hans H.
12
Bijmolt, Tammo H. A.
12
Dennis, Charles
12
Rudolph, Thomas
12
Brengman, Malaika
11
Breugelmans, Els
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Eggert, Andreas
11
Nordfält, Jens
11
Reinartz, Werner J.
11
Bang, Nguyen
10
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Fader, Peter
10
Hammerschmidt, Maik
10
Heinonen, Kristina
10
Helm, Sabrina
10
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Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of productivity and quality management : IJPQM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Asia Pacific journal of marketing and logistics
1
Global economic studies series
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
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International journal of management practice : IJMP
1
International journal of retail & distribution management
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Journal of customer behaviour
1
Journal of international consumer marketing
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Marketing intelligence & planning
1
New econometric modelling research
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Qualitative market research : an international journal
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ECONIS (ZBW)
28
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1
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
8
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
9
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
10
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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