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~person:"Ko, Eunju"
~subject:"Kundenwert"
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Kundenwert
Consumer behaviour
54
Konsumentenverhalten
54
Fashion
35
Mode
33
Brand management
27
Luxury goods
26
Luxusgüter
26
Markenführung
26
Brand
17
Markenartikel
16
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
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Markenimage
11
South Korea
11
Südkorea
11
Customer value
10
Marketing management
10
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10
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10
Social web
10
Bekleidungsindustrie
7
Clothing industry
7
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6
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6
Nachhaltiger Konsum
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6
Sustainability
6
Sustainable consumption
6
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6
Werbung
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Nachhaltige Entwicklung
5
Sustainable development
5
Textile distribution
5
Textilhandel
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China
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1
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10
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Ko, Eunju
Kumar, V.
8
Kim, Kyung Hoon
7
Kim, Sang Jin
4
Kleinaltenkamp, Michael
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Sesé, F. Javier
4
Ahn, Jiseon
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gil Saura, Irene
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Kim, Juran
3
Loane, Susan Stewart
3
Madhani, Pankaj M.
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Verhoef, Peter C.
3
Wang, Shuman
3
Wangenheim, Florian von
3
Webster, Cynthia M.
3
Aarikka-Stenroos, Leena
2
Afiff, Adi
2
Akter, Shahriar
2
Al Haj Eid, Mohammad Badi’
2
Albinsson, Pia A.
2
Andrews, Lynda
2
Bahreinizad, Manizheh
2
Bai, Billy
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
10
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1
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
4
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Increasing customer equity of luxury
fashion
brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
7
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
8
Do social media marketing activities enhance customer equity? : an empirical study of luxury
fashion
brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
9
Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao
;
Ko, Eunju
;
Lee, Euntaik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10009703573
Saved in:
10
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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