//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rejuvenating a brand through s...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenführung
27
Luxury goods
17
Luxusgüter
17
Fashion
16
Mode
15
Brand
13
Brand image
13
Markenimage
13
Internet marketing
12
Markenartikel
12
Online-Marketing
12
Social Web
11
Social web
11
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Customer value
7
Kundenwert
7
Advertising effects
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
Bekleidungsindustrie
3
China
3
Clothing industry
3
Customer equity
3
Customer satisfaction
3
Digitalisierung
3
Digitization
3
Kundenzufriedenheit
3
Luxury
3
Satisfaction
3
South Korea
3
Südkorea
3
Comparison
2
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
36
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
37
Undetermined
1
Author
All
Ko, Eunju
Burmann, Christoph
154
Esch, Franz-Rudolf
148
Baumgarth, Carsten
93
Huber, Frank
85
Melewar, T. C.
80
Keller, Kevin Lane
66
Meffert, Heribert
65
Bruhn, Manfred
63
Bauer, Hans H.
62
Wiedmann, Klaus-Peter
54
Loureiro, Sandra Maria Correia
52
Tomczak, Torsten
50
Ahlert, Dieter
49
De Chernatony, Leslie
49
Phau, Ian
49
Foroudi, Pantea
47
Bang, Nguyen
46
Balmer, John M. T.
45
Sattler, Henrik
43
Dwivedi, Yogesh Kumar
39
Fournier, Susan
39
Merrilees, Bill
39
Pitt, Leyland F.
39
Schmidt, Holger J.
39
Christodoulides, George
37
Romaniuk, Jenni
37
Vrontis, Demetris
37
Herrmann, Andreas
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Völckner, Franziska
35
Gupta, Suraksha
34
Füller, Johann
33
Ind, Nicholas
33
Kreutzer, Ralf T.
33
Strebinger, Andreas
33
Veloutsou, Cleopatra
33
Diamantopoulos, Adamantios
32
Uggla, Henrik
32
more ...
less ...
Published in...
All
Journal of business research : JBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism sensemaking : strategies to give meaning to experience
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
RePEc
1
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
8
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
9
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->