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IMPACT OF SOCIAL MEDIA ON CONS...
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Consumer behaviour
54
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Ko, Eunju
Han, Heesup
115
Belk, Russell W.
111
Mattila, Anna S.
97
Grunert, Klaus G.
94
Huber, Frank
92
Bauer, Hans H.
88
Dwivedi, Yogesh Kumar
86
Herrmann, Andreas
85
Phau, Ian
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Lusk, Jayson L.
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Gierl, Heribert
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Wiedmann, Klaus-Peter
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Sheth, Jagdish N.
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Usman, Osly
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Loureiro, Sandra Maria Correia
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Grewal, Dhruv
73
Walsh, Gianfranco
71
Khare, Arpita
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Foxall, Gordon R.
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Agarwal, Sumit
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Wansink, Brian
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Chintagunta, Pradeep K.
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Rajagopal
59
Jang, Soocheong
58
Laroche, Michel
56
Pelsmacker, Patrick de
56
Janssen, Maarten C. W.
55
Krishna, Aradhna
53
Warlop, Luk
53
Hollebeek, Linda D.
51
Thøgersen, John
51
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49
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
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Emerald insight
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International journal of consumer studies
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Journal of Business Research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Social and environmental issues in advertising
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
57
RePEc
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1
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
2
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Saved in:
10
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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