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~person:"Ko, Eunju"
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Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
26
Luxusgüter
26
Brand management
24
Fashion
24
Markenführung
24
Mode
24
Brand
15
Markenartikel
15
Beziehungsmarketing
12
Internet marketing
12
Online-Marketing
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Relationship marketing
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Brand image
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Customer value
10
Kundenwert
10
Markenimage
10
Marketing management
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Marketingmanagement
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Social Web
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Social web
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South Korea
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Südkorea
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Advertising
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Advertising effects
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Nachhaltiger Konsum
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Sustainable consumption
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Werbewirkung
6
Werbung
6
Nachhaltigkeit
5
Sustainability
5
Textile distribution
5
Textilhandel
5
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Viral marketing
4
Virales Marketing
4
purchase intention
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English
57
Author
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Ko, Eunju
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Grunert, Klaus G.
101
Huber, Frank
93
Sutter, Matthias
89
Lusk, Jayson L.
85
Bauer, Hans H.
83
Foxall, Gordon R.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Wiedmann, Klaus-Peter
80
Khare, Arpita
79
Usman, Osly
78
Sheth, Jagdish N.
77
Grossman, Michael
75
Loureiro, Sandra Maria Correia
73
Dwivedi, Yogesh Kumar
71
Grewal, Dhruv
70
Nayga, Rodolfo M.
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
66
Stavins, Joanna
66
Bruwer, Johan
63
Wansink, Brian
63
Walsh, Gianfranco
62
Paul, Justin
60
Pelsmacker, Patrick de
60
Verhoef, Peter C.
59
Jang, Soocheong
57
Chan, Kara
56
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Thøgersen, John
56
Chaloupka, Frank J.
55
Rajagopal
54
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
57
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
3
The power of
e-WOM
using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
Saved in:
4
The power of
e-WOM
using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
5
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
6
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
7
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
8
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
9
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
10
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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