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Consumer behaviour
54
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54
Brand management
25
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25
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25
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25
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Ko, Eunju
Han, Heesup
134
Mattila, Anna S.
122
Belk, Russell W.
114
Homburg, Christian
109
Huber, Frank
104
Phau, Ian
104
Grunert, Klaus G.
102
Bauer, Hans H.
101
Herrmann, Andreas
92
Wiedmann, Klaus-Peter
86
Lusk, Jayson L.
85
Usman, Osly
84
Foxall, Gordon R.
82
Khare, Arpita
81
Gierl, Heribert
79
Grewal, Dhruv
78
Sheth, Jagdish N.
77
Laroche, Michel
73
Dwivedi, Yogesh Kumar
72
Loureiro, Sandra Maria Correia
72
Bagozzi, Richard P.
71
Walsh, Gianfranco
69
Nayga, Rodolfo M.
68
Septianto, Felix
67
Sharma, Piyush
67
Agarwal, Sumit
65
Bruhn, Manfred
65
Jang, Soocheong
65
Spiller, Achim
65
Bruwer, Johan
63
Verhoef, Peter C.
63
Wansink, Brian
63
Stavins, Joanna
62
Paul, Justin
61
Rajagopal
58
Hollebeek, Linda D.
57
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
55
Pelsmacker, Patrick de
55
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Advances in culture, tourism and hospitality research
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Cross-cultural buyer behavior
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Emerald insight
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ECONIS (ZBW)
55
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1
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
2
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
3
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
5
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
6
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
7
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
8
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
9
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
10
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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