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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
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Future directions for advertising creativity research
West, Douglas C.; Koslow, Scott; Kilgour, Mark - In: Journal of advertising 48 (2019) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017
Persistent link: https://www.econbiz.de/10011688973
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Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
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Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
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Creativity and ad theory
Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012
Persistent link: https://www.econbiz.de/10009524176
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila; Koslow, Scott; Kilgour, Mark - In: Breaking new ground in theory and practice, (pp. 361-373). 2011
Persistent link: https://www.econbiz.de/10009381000
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312
Persistent link: https://www.econbiz.de/10010199587