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Koslow, Scott
Konrad, Kai A.
79
Rohner, Dominic
67
Brück, Tilman
62
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Skaperdas, Stergios
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Morath, Florian
48
Justino, Patricia
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Nijkamp, Peter
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Zhou, Jing
30
Addison, Tony
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Nitzan, Jonathan
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Cunha, Miguel Pina e
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Farzanegan, Mohammad Reza
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Bozzoli, Carlos
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Fritsch, Michael
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Hausken, Kjell
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Borowiecki, Karol Jan
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Caruso, Raul
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Thoenig, Mathias
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Bichler, Shimshon
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Kovenock, Daniel J.
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Mumford, Michael D.
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Morelli, Massimo
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Sheremeta, Roman M.
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Verwimp, Philip
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Ke, Changxia
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Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Advertising theory
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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ECONIS (ZBW)
19
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1
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
3
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
4
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
5
Future directions for advertising
creativity
research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
6
In the beginning was the word: establishing the foundations for
creativity
research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
Saved in:
7
Drivers of
creativity
within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
8
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
Saved in:
9
Creativity
and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
Saved in:
10
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring
creativity
differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
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