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Koslow, Scott
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Nijkamp, Peter
31
Towse, Ruth
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Zhou, Jing
30
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Journal of advertising research
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Challenges in an age of dis-engagement
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ECONIS (ZBW)
19
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1
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
2
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
3
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
4
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring
creativity
differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
6
Creativity
and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
Saved in:
7
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
8
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
9
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
10
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
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