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Koslow, Scott
Galenson, David W.
60
Batabyal, Amitrajeet A.
57
Snower, Dennis J.
44
Hamermesh, Daniel S.
42
Ashenfelter, Orley
33
Nijkamp, Peter
32
Zhou, Jing
30
Fritsch, Michael
28
Card, David E.
26
Koskela, Erkki
26
Manning, Alan
26
Polachek, Solomon W.
25
Mumford, Michael D.
24
Franz, Wolfgang
23
Merkl, Christian
23
Pabilonia, Sabrina Wulff
23
Wasmer, Etienne
23
Borowiecki, Karol Jan
22
Vernon, Victoria
22
Shalley, Christina E.
20
Zimmermann, Klaus F.
20
Neckermann, Susanne
19
Carayannis, Elias G.
18
Diamond, Peter A.
18
Stenbacka, Rune
18
Beladi, Hamid
17
Charness, Gary
17
Ehrenberg, Ronald G.
17
Tatsiramos, Konstantinos
17
Borjas, George J.
16
Lindbeck, Assar
16
Brem, Alexander
15
Fehr, Ernst
15
Gibbs, Michael
15
Mukoyama, Toshihiko
15
Oswald, Andrew J.
15
Rogerson, Richard Donald
15
Wright, Randall D.
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Škerlavaj, Miha
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Journal of advertising research
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising
2
Advertising theory
1
Breaking new ground in theory and practice
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
19
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1
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
2
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
3
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
4
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring
creativity
differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
6
Creativity
and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
Saved in:
7
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
8
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
9
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
10
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
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