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Marketing management : analysis, planning, and control

Kotler, Philip - 1972 - 2. ed

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Principles of marketing

Kotler, Philip; Armstrong, Gary - 1991 - 5. ed

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Strategic marketing for nonprofit organizations

Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.

Persistent link: https://www.econbiz.de/10000738375

Marketing management : analysis, planning, and control

Kotler, Philip - 1967

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Confronting Capitalism : der Kapitalismus auf dem Prüfstand : seine 14 Mängel - und wie wir sie beheben können

Kotler, Philip - 2016

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A framework for marketing management

Kotler, Philip - 2016 - Sixth edition, global edition

Persistent link: https://www.econbiz.de/10011286371

Strategic marketing for health care organizations : building a customer-driven health system

Kotler, Philip; Stevens, Robert J.; Shalowitz, Joel - 2021 - Second edition

The Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social...

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Why broadened marketing has enriched marketing

Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22

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Social marketing : improving the quality of life

Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.

Persistent link: https://www.econbiz.de/10001668925

A framework for marketing management

Kotler, Philip - 2003 - 2. ed.

Persistent link: https://www.econbiz.de/10001684851